Planning of Locations.

A range of locations are important for a music video as it can allow a narrative/performance to grow whilst also an opportunity to allow the audience to see more about the artist’s life/upbringing in which they will cherish and enjoy causing for a better relationship to be formed- this is one of the most important aspects of the purpose of a music video. The issue we have to be mindful of is that too many locations can ruin the flow of the video and the constant change can cause no relationship to be formed as the video is all over the place, and therefore so is the audience’s viewing experience.

The first location I am thinking about using is my sixth form building; a brick wall in the background or maybe a plain black background. This location will be solely for performance purposes and we will have Ryan/Justin Oakley sing towards the camera. The purpose of this would be to have a background to our product to which we can replace shots that do not work and build a music video upon. This will enable the video to stay in sync more easily and can allow for our vision to flow. The shots we acquire from this location will become an anchor in which the audience can become familiar to because of its reappearances. The major benefit of this location is that it can be re-filmed if needed with weather not affecting the final outcome.

A second location we would be inclined to use is Buckingham Palace; a reason being that Justin Oakley is a British artist and the palace can optimize everything British, I believe it has also become a global landmark which could speed up the process of how we translate that he is British. Secondly by having a regal building in our video it could connote that our artist is extra ordinary- in which would then allow us to follow paradox two suggested by Richard Dyer. In some aspects using a palace is very unconventional because it could isolate members of the audience through class, or political barriers; I believe by using it as a background, which we could, will allow the inclusion of the audience and perhaps they could even relate to the location through trips to the palace or seeing it on the news.

A third location that we are considering is Covent Garden; The reason for this is that it is a naturally busy area with people coming and going frequently and therefore can grant our product with a higher level of verisimilitude, this creates a belief that the messages conveyed in our product more truthful, making the audience more likely to believe the messages and make Justin more memorable against his many competitors as the industry is very competitive.

A fourth location that would be good to use would be a household location, this would primarily be used like Covent Garden as it will improve our verisimilitude of the World we are creating but also allow for our character to be more realistic and believable. We plan for the house to be the location in which the artist is at his most vulnerable point, for instance an argument or a break up scene; we want the audience to feel intimate to the artist within the location. This can be a pivotal location as the audience can be rewarded with an additional insight into his lifestyle.