The first draft of my magazine advert
currently seems to not be conventional to our genre. The colours of the advert
are black and white, which whilst it connotes a contrast in positioning
suggesting a journey or a break up, they are not colours associated with the
alternative music genre rather Jazz or Blues. What makes this draft
conventional is that it has an image of the album front cover, so a link can be
made between the advert and the artist because an image of the artist is not
used. The language is simplistic and limited as I feel that people will be more
inclined to look at the advert and absorb the information. The layout is simple
so that we do not draw attention from the focus points of the advert, e.g. the
track list or the image of the album. We also used the colour red for ‘out
now’, to draw emphasis that it can be purchased, red also connotes that the
artist is in love or has a passion for music.
This advert may make it hard for the target
audience to build a relationship with the artist, as they cannot see who the
artist is all they can see is the name of the artist. This could be beneficial
as it could create a ‘buzz’ for the artist. Although more likely than not it
will be detrimental to the relationship of our artist and the audience
To
reiterate, we chose the black and white coloured striped pattern in the
background because we thought it could be eye catching to attract the audiences
attention, but simplistic enough to not draw attention from the key points of
the advert. The Image of the album artwork was consolation for not having a
picture of the artist; this is so that some connection between the advert and
the product can be made.
This draft has encouraged me to
approach my second attempt of a magazine advert in a different manor. I will
want to include an image of the artist so that a relationship will be easier to
form between the target audiences, I will focus on drawing attention to the
artist. I will include the image of the album artwork, as I believe this
technique will be successful in attracting sales and potential sales. Unlike
this draft I would want to use more naturalistic colours and lighting, to
connote peace of mind representing his music will be personal, making a closer
link between the artist and the audience. I think my first draft was lacking
the opportunity to gain additional information about the artist, so I will want
to include a website link. I will keep the list of songs similar.
You have made a start in explaining some of the choices and decisions that you made to your work, which also shows some understanding of the codes and conventions of your chosen music genre.
ReplyDeleteTo make this post more detailed, you need to be more specific with the points that you are making and direct them back to your advert. This can be achieved by commenting on the following:
1) colours and connotations
2) representation of artist
3) relationship between artist and audience
4) design and layout
5) Fonts and styles