Research- Music Channels.

A music channel is a place where the audience can access the music videos of new or old music from their favorite artists. It is common for a music channel to have a specific genre that it plays, this is to attract as many of their target audience as possible in the hope to increase the channel's viewing ratings and grow the size of the channel. Music channels are also very beneficial to the artist as the audience can form a relationship with the artist with the videos that the channel show, and therefore boost their popularity it is often vital for a musician to appear on these channels.

The Target audience for Kerrang is 14-16 year old and the genre of music it plays is Rock and soft rock- which is a reletively niche audience.Artists such as FallOut Boy, Linkin Park, Green day and Paramore are common artists to appear on the channel. The logo for Kerrang appeals to an edgy audience with a Blurred effect on the writing, also the colour red represents danger and the perceived dangerous lifestyle of the genre, which is a common code of the genre. Artists of this genre often can benefit just as much as genres that appeal to a mass audience as it is easier to monopolize the industry as there are less competitors. 

The target audience is 12-24 for MTV as they try to keep their target audience broad and commercial. MTV’s genre varies from each subsidiary, but mainly focuses on popular chart music and RnB. Typical artists found on MTV are Rhianna, Ed Sheeran, Olly Murs and Calvin Harris. MTV has Used its branding in association with Renault, the Clio model of the Renault range.The MTV Logo is black and white, with spray painted affects for the TV to suggest it is targeting a younger audience, which connotes that the music they supply is relevant to the needs of the industry.

The Target audience for VH1 is 25-35- an older target audience, this can be more profitable than a younger audience as they will have more disposable income to consume the products.The type of music VH1 plays is a variety of mainstream music, to appeal to mass market, VH1 also caters for niche audiences through the use of “100 greatest….” which makes sure that VH1 ticks all the boxes for the needs of their audience.The logo is a cube like with a different colour to connote the different types of genre it plays. And the artists the audience expect to see on the channel are Madonna, Elton John, Celine Dion and Cher.

Box has a target audience of 14-20 because it only plays relevant and up to date tracks that are in the charts.

The type of music: Urban, indie and pop to cover all aspects of the mainstream tree. Artists that feature on box are Justin Bieber, Rita Ora and Connor Maynard. Box is an example of a subsidiary for Kiss. The logo is plain and simply making it more memorable.

Scuzz plays rock, heavy metal and metal.which makes the target audience a niche audience, which spreads across a wide range of age. Artists the a common to scuzz are you me at six and  slipknot, Scuzz is a subsidiary label for  the Vault. The logo for scuzz is metallic as if it is similar to the type of music it plays.

Why do you think MTV is broken down into different channels (base, hits, dance,rock, classical)?

-MTV has many subsidiaries in order to target more niche audiences as well as their ability to penetrate the mainstream audience. It allows MTV to tailor the music they play to a select audience or a select genre. For instance MTV dance will only play dance styled music, as another subsidiary will focus on playing the other styles.

Why do you think there is a variety of a music channel?

-There are a variety of music channels to cater to all fans from any music genre and also to give the fans a selection of what they listen too rather than only listening to the playlist of one channel. Variety in the industry keeps the fans happy and allows the industry to continue to grow.

Why do you think music channels are important in appealing to a target audience?

-Music channels are important in the appeal of target audience because it is here that the audience are able to form a relationship to the artist as music channels is the place in which the audience are able to watch the music videos and gain a better understanding of the artist. If the channel isn’t relevant to the wants of the audience then many fans may lose interest in the channel, there is no point a music channel putting rock anthems on a pop channel as this may cause some people to stop listening or watching the channel.

What have you learnt from analysing music channels and how will it help you with your own production?
-From analyzing music channels I have learnt how the same product can be marketed in different ways to attract different audiences.I have also learnt that it is easy to stray from targeting your target market and target a similar market- which is not always good as it can cause a loss in support of existing fans.