This is a magazine advert for the female
artist of the alternative genre; Kate Nash. The imagery of the poster has a “do
it yourself” vibe to it, which very much suits the alternative genre. The
background of the shot has a gradation of blue that connotes early morning or
late afternoon; sunset/sunrise, which could also be a connotation for being
youthful and staying out late again a connotation frequently used in the
alternative genre, or it could be seen a tranquil which would challenge
audience expectations of this genre.
The audience is also presented with a dolls
house in the background, along with some garden sculptures in the shape of
horses. Which could connote a fantasy/ dream like effect, possibly representing
to the audience that Kate Nash the artist has a dream to be a successful artist
and through the house being a dolls house the audience could understand that
the dream has been since she was a young girl-when she would have played with
doll’s houses.
In the foreground we can see the artist in
a red dress. This can be seen to be following Dyer’s theory as it is sowing the
artist as a product, in order for the product to be consumed. Also, the fantasy
feel to the poster adds to Dyer’s theory as Dyer also suggests that no artist
is real, but creating upon what the audience will buy into.
The red dress, whilst being a prime color
in order to attract the audience’s attention as it stands out also has many
connotations. One connotation of the color red could be that Kate has passion
for her music and fans, which would have been used to create a relationship
between the two, in order to give the product the best chance for success in
the industry.
The text of this advert is simple and short, allowing for the
message to be conveyed within the magazine very easy, as magazine advert don’t tend
to be examined and therefore would need to be able to be consumed almost
instantly. The text includes the artist’s name, the album title t is promoting
and the date of release, as well as a few extra comments.
You have made a start in analysing the magazine advert above, which demonstrates some understanding of the codes and conventions. You have included the correct points, but further points are needed on the conventions of alternative music.
ReplyDeleteNow you need to explain how your research will assist you with planning your own.