Group Digipak (final)

Thank you slide

Front cover

CD slide

Back slide

Two slide image

As a group we decided that my digipak was more conventional to the genre, however in order to provide a more complete product we replaced two of my slides with a dual image slide from Adam Taylor’s this made the product fit for industry.

The front cover of our digipak was a slide that has 3 sections to it; top, middle, bottom. The top segment is white, with a black font stating the artist’s first name; the bottom segment is the same except it has the second name of our artist. This enabled us to promote the artist’s name to create a relationship between the audience and the artist. The middle of the slide has an image in the foreground with greenery in the background. The background connotes the freedom of our artist, which adds to our image of the artist.

The second slide is a thank you slide. The purpose of this slide is to show the fans that they are appreciated in their support for the artist. It is an attempt to improve the relationship from the audience to our artist. The image of this slide is the hollowing of a guitar; a piece of iconography for the music industry, there is also an image of the artist intended to reinforce our artist’s image.

The dual slide is a picture of the houses of parliament. This was used because it is a stereotype for London, in which we believe, is important in the representation of our artist. We wanted the representation of our artist to be British, as we believe there is a gap in the market for this type of artist.

The CD image of the hollowing of the guitar continues the theme of instruments and music. This image was used to strengthen the connotations of our artist being talented in playing an instrument. It also gives the audience some continuity throughout the digipak to increase the cohesion of the product.

The back page is an image of a guitar body. The main colours of this slide are orange to connote happiness of the artist and his music. The bottom of the page includes the CD’s track list, with the record labels logo. Again the guitar image was used for the same reason as it has been throughout to strengthen the fluidity of the digipak and to display the artist’s talent with a guitar.